Leeds United centenary shirts selling for as much as £65k online - double the city's average income
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The Whites released the 1919 centenary shirt made by Kappa last week to celebrate their 100th birthday, with just 1,919 of the shirts available for £149 each.
Each shirt bears its own special number and quickly sold out after being made available on the club's official website on Thursday.
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Hide AdHowever, opportunists were quick off the mark and within hours the shirts were available on auction website eBay, with one accumulating bids of more than £65,000 - nearly double the average yearly salary in Leeds.
The average gross income in Leeds last year was £33.9k, according to statistics website Plumplot.co.uk.
The listing was offering a copy of the shirt - with no details as to which number it bears - alongside a memorabilia book for staggering costs, despite being originally listed with a starting bid of £300.
The shirt was originally priced at £149, which drew criticism from fans for being far too overpriced.
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Hide AdHowever, since selling out and appearing on auction sites, the eye-watering bids have led to even harsher criticism from Whites' fans on social media.
One Twitter user wrote: "Sad to see so many Leeds United centenary shirts on eBay going for a fortune - [it's] stopping genuine fans from buying and lining the pockets for greed, not Leeds fans."
Several other copies were being offered on eBay with bids going into the thousands.
The second-most expensive was listed at £8,000 for the shirt and book, followed by various others at £7,500 and £5,100 at time of writing.