One in ten shoppers ‘stockpiling food to prepare for no deal Brexit’
As Brexit uncertainty intensifies, the latest grocery market share figures, published today from Kantar Worldpanel, show year-on-year supermarket sales growth of 1.9 per cent during the 12 weeks to February 24 2019.
Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, said: “Despite one in ten shoppers saying they have started stockpiling groceries and a further 26 per cent reporting that they are considering doing so, this has not been borne out in sales just yet. Overall grocery volumes rose by 1.2 per cent in the 4 weeks to 24 February, no increase compared with recent months, and it’s worth noting that hard-to-stockpile fresh and chilled foods made up 39 per cent of the value of the average British shopping basket.”
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